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Quick Notes
Upscale Conf is run by Magnific (formerly Freepik), and takes place in SF and Malaga every year.
This brings together the best technologists, creators and artists in the world to discuss where we are now with Gen-AI and what the future holds.
I’ll be there everyday to cover all the updates.
You can get a 50% off ticket here.
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In Person Events Matter
It’s Hard to Bring People Together
I love remote work, I love being a digital nomad.
However, I also miss meeting people and networking in person. Upscale Conf is a rare opportunity to do that in a very digital AI world.
I’ve been fortune enough to attend a few Upscale events, they do smaller pop-up ones in New York City, London but the big ones are now in San Francisco and Malaga, Spain.
Magnific, or once known as Freepik, know how to put on a show that combines powerful workshops and great speakers with a lot of networking time and side-events.
I’ve been a Magnific Partner for over 2 years now and it has been an incredible experience because the team are so good.
Upscale Is About Creativity
The Gen-AI discussion on art and creativity will always have sceptics.
Upscale Conf is a great opportunity to open the discussions.
When I attended previous Upscale Conf events, the key element that stood out is how supportive, transparent and open the Magnific team and audience members are to everyone.
No matter your expertise, background or experience in creative fields, the Gen-AI community is here to support you.
There is a fallacy that claims Gen-AI can take your creativity and storytelling. In fact, it has never been more important, and the Magnific team have kept this strong in the constant releases from their tools.
Personal Updates
It has been a huge 2026 so far.
Speaking at Southstart in Adelaide, Australia.
Google I/O in Mountain View, USA.
Upscale Day in NYC, USA.
Upscale Conf in SF, USA.
All of these events have been amazing because they brought creatives together, from differing backgrounds and it’s all driven by curiosity.
My hope is that more people who may be sceptical or unsure about Gen-AI in general start to come to events as well because I want to speak and learn about your perspectives.
We need more discussions rather than pure hatred.
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