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Quick Notes
Meta just dropped Muse Spark.
This is the first model from their new Superintelligence Labs division.
Muse Spark is rolling out to Instagram, WhatsApp, Facebook, Messenger, and Ray-Ban Meta glasses.
That's over 3 billion people getting access to a reasoning AI on the Meta App.
This is an impressive next step for Meta, who continue to have the largest community base on social media, in hopefully normalizing the use of Gen-AI tools.
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58% of buyers now start their research in ChatGPT or Gemini, not Google. Most startups aren't showing up there yet.
The ones that are get cited by the AI tools their buyers, investors, and future hires already use. And they convert at 3×.
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Your Tutorial
WHAT CAN YOU ACTUALLY DO WITH MUSE SPARK?
Here's what makes Muse Spark different:
It's built around practical, everyday use cases that work across Meta's entire ecosystem.
Muse Spark has three reasoning modes:
Instant (quick answers)
Thinking (works through complex questions)
Contemplating which is wild:
Contemplating mode, it spins up multiple AI agents that work in parallel. Ask it to plan a family trip to Florida and one agent drafts the itinerary, another compares Orlando vs. the Keys, and a third finds kid-friendly activities.
This lets it think before it answers.
GET STARTED NOW
Try it now: Open the Meta AI app or visit meta.ai — Muse Spark is live in the US. Test it with a photo of your lunch and ask for a nutrition breakdown.
Test the multi-agent mode: Ask Meta AI a complex planning question ("Plan me a weekend in Chicago with great food, live music, and one surprise") and watch it spin up parallel agents.
Explore Shopping mode: Ask Meta AI for gift ideas for someone specific — it pulls from your social context, which makes the recommendations surprisingly personal.
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